Bruce Ferwerda

VP User Experience

Professor at Jönköping University

teaching User Experience and Human-Computer Interaction. Expertise in UXD: all aspects of the user's interaction with the product: how it is perceived, learned, and used. UCD: interested in answering questions about the needs, wants, and limitations of end users of a product. In charge for changing attitudes or behaviors of users through persuasion and social influence with help of technology.

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